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Neonatal Intensive Care Awareness Month was established in 2014 by Project Sweet Peas, a non-profit organization. Project Sweet Peas is a 501(c)3 national non-profit organization coordinated by volunteers, who through personal experience have become passionate about providing support to families of premature or sick infants and to those who have been affected by pregnancy and infant loss.
In an effort to build a community committed to increasing awareness of the challenges faced in the NICU, and to expand resources to NICU's nationwide, Project Sweet Peas sought to create a month dedicated to NICU awareness.